Threadless are opening a store. Can't think of many other situations where an online retailer has opened a real world shop...
I'm sure there are examples - I can imagine many family stores started life as an eBay shop. I just like the way the Article talking about this in Business Week made it sound really hard and difficult!
Web retailers are often unprepared for the costs of running a store, including rent, payroll, and utilities.These sound suspicously similar to the bland pronouncements from the usual crew of consultants and 'experts' cooked up for this kind of article.
Do they seriously imagine that people won't realise they have to pay rent on a shop? That staff are free? That no-one will charge them for electricity?
While I know some people are a bit stupid you'd think by the time someone is successfully running an $11 million dollar business they might know how to pay rent.
The guy being quoted, Jim Okamura manages the Chicago office of a "Global Retail Consultancy". I bet he charges a good amount per hour. I wonder how much he would charge for that advice.
It's all based on his
Jim has 14 years of consulting experience focused on the retail industry, including strategic planning, branding, consumer behavior and multi-channel project work.
I imagine those 14 years have been well spent.