Facebook's Big Ad Plan: If Users Like You, They'll Be Your Campaign - Advertising Age - Digital
AdAge report from the press conference where Facebook touted their new ideas.
Beyond the simple things (that Bebo have already been doing) around making sponsored profiles, Facebook are doing something that's actually interesting to marketers and to facebookers. The idea of being able to tell your friends when you've listed something on eBay should be quite useful - extending the reach of personal advertising of this kind.
The idea of Amazon reviews being posted onto facebook is useful too - this is a true use of an opensocial schema. The idea behind it seems to be that facebook should act as a node \ aggregator in the parsing of internet data about our friends. If facebook is notified that you have posted something to the internet (that you are willing to share), facebook will then inform your friends. Facebook sees it's role as combining Twitter, Blogger, MySpace, Amazon and eBay into a navigable interface.
Should be interesting to see how many people facebook can get to use this system. I think this will be of most interest to the smaller retailers who will get the chance to let people know that people shop there. IF you see that your friends are shopping somewhere, you will trust the shop more and therefore hopefully buy from them.
Might be an interesting way of growing some of the smaller players on the internet.
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