Sony Gets It Right. The New PS3 Ad. « Agency Spy
Rather than focusing on a brand that is rather mysterious, Sony are finally shouting about the features of their box of tricks.
Still not sure they've quite beaten the gears of war ad that the Xbox 360 had earlier in the year - that one definitely did something different for me. I think the Gears of War ad was the first time I considered that the new generation of consoles were doing something other than having slightly better looking graphics.
Ultimately, the success of a console depends on getting good games. I don't think the console makers have done enough to produce exclusive games as of yet. Not having GTA IV exclusively will hurt Sony, and Helo 3 boosts the Xbox. Heavenly Sword looks rather generic beat em up and I am yet to see a game on the PS3 that I actually want to play.