Some idiot from Howto.tv seems to be trying to get some free publicity for their website. They had the original idea of running a survey to find out people's attitudes to things on the internet.
This had the wonderful effect of finding out that people don't like popup ads. Very surprising. Somehow (I suspect a fancy lunch was involved) the survey managed to find its way into the Guardian as an aside within their business section.
They were very lucky and the article included the name of the site. This was then let down by the fact that their rubbish site has had no search optimisation whatsoever. Therefore it was difficult to find, and the site's listing on google just gives T&Cs.
I think more people would be able to find them if they did a bit of advertising. This might annoy the sort of person who will fill in an online survey, but at least it will be remembered.