Saw this in the tube the other day. Think it's in Holloway Tube.
Fantastically targeted product, placement and creative.
I'd be surprised if much thought was put into the advert to be honest, but they didn't need to. The story pretty much writes the advert. They've just taken the back of the book and put it into the poster.
Then, to add to the brilliance of the poster, they've added a competition to win some shoes. Simply awesome.
I suspect this has been made directly by the client, and well done them!