You know video on demand has come of age when Wal-Mart starts offering it.
In their characteristically brash manner, they've managed to annoy geeks everywhere by supporting neither Firefox nor Mac users.
Pricing is supposed to be the same level as DVDs. However, they haven't offered the option to burn the movies to a (TV watchable) disc. Which means it won't be that useful to people here in the UK.
I would be that there's also some kind of protector thing to stop us watching them. It does strike me that the $20 download fee is less than the current cinema price in central london.