"Paul Zwillenberg, at OC&C Strategy Consultants, suggested paid-for and free papers could co-exist if they catered for different readers. Free papers opened an audience for advertisers they had not been able to reach with paid-for papers"
I want to be a strategy consultant - it sounds easy. I'd be good at it - look!
"If you give people free things, you might attract people who wouldn't normally pay for it"
"You can sell two of the same thing if you sell them to two different people"