Sometime there are times when I fell proud to be a snob, other times when I don't.
Big brother is one of those times where I feel justified in looking for slightly more quality than the average Peon. I think Peon is the right term. The people you see in the TV show represent the most extreme ends of the spectrum of Britain. More than that, they represent only the 'scum' end of this spectrum.
The programme itself is designed to make people feel better about themselves. "I might be an annoying person, but at least I'm not as bad as [insert relevant BB character here]." Maybe it fulfils a role within society of keeping the peons quiet through the summer. Maybe we should be grateful - without BB, people might be burning cars in the estates like the French in their equivalents.
I know there is a certain degree of snobbery in deciding that I don't like Big Brother. There's a whole media commentator beast out there determined to find things to disgust them within BB. I, quite proudly, have seen no more of the series than possible. Once I work out that BB is on, I either leave the room or change the channel.
My own personal boycott shows up the problems inherent within the BARB TV ratings system. I've got to hope that the people who 'represent' my demographic on the panel aren't watching the thing. If the people who represent me are watching, C4 will get the money and will commission more programmes like it to take advantage of this perceived niche. How anyone can even hope that a panel of 5,100 homes can possibly represent the almost 25 million British households is beyond me.
We are fast approaching the point where there is almost one TV channel for every five BARB homes. Soon we will see homes using IPTV. Where will these shows count? They won't be at the correct time. BARB has enough trouble with PVRs, let alone people watching shows independently of the channel. It might have advertising in it, it might not. WHo knows?