I love making these charts and playing with them. Check this one out:
http://spreadsheets.google.com/pub?key=pV6F9EDiLs6CD8ofaUKM7Fg
You can really see the deaths of HBOS and B&B come to life!
Don't know
Showing posts with label Statistics. Show all posts
Showing posts with label Statistics. Show all posts
Tuesday, September 23, 2008
Monday, September 03, 2007
The Mail Grows On
I have completely missed the rise and rise of the Daily Mail. Since they did their relatively soft launch about a year ago, they've seen a steady rise in their UK traffic figures.
Comscore shows the region they're currently in:
Of course the wonderful work our team did on the Sun has paid dividends in terms of driving traffic to the Sun - it's now receiving the most traffic of any news site in the UK.
The real surprise is the Mail though, when we look at relative growth rates, the Mail is just about growing faster than the Sun. They are only three percent below the rate the Sun's been seeing.
Some makes sense as the core audience for the Mail is only coming online at the moment. However, this is unlikely to be the only reason for the drive. I suspect there has been some in-paper advertising going on, but it would definitely be interesting to find out some more info.
One of the obvious areas of growth for them has been their daily visitors:
Many of the papers use their daily stats as a key metric - they relate it directly to their daily circulation. On this measure, the Mail actually beats the Times and the Telegraph at the moment (their visitors are obviously coming back on more days than their competitors).
The Sun absolutely cleans up on this one at the moment, which gives a graph I suspect we'll use in the next awards entry! I won't put it into Swivel, but they're approaching double the Guardian's number.
Overall I think we're going to see the Mail attempting to wield a little more influence in the coming months. As much as I hate to say it, but I think we're going to have to spend some money with the Mail...
Comscore shows the region they're currently in:
Of course the wonderful work our team did on the Sun has paid dividends in terms of driving traffic to the Sun - it's now receiving the most traffic of any news site in the UK.
The real surprise is the Mail though, when we look at relative growth rates, the Mail is just about growing faster than the Sun. They are only three percent below the rate the Sun's been seeing.
Some makes sense as the core audience for the Mail is only coming online at the moment. However, this is unlikely to be the only reason for the drive. I suspect there has been some in-paper advertising going on, but it would definitely be interesting to find out some more info.
One of the obvious areas of growth for them has been their daily visitors:
Many of the papers use their daily stats as a key metric - they relate it directly to their daily circulation. On this measure, the Mail actually beats the Times and the Telegraph at the moment (their visitors are obviously coming back on more days than their competitors).
The Sun absolutely cleans up on this one at the moment, which gives a graph I suspect we'll use in the next awards entry! I won't put it into Swivel, but they're approaching double the Guardian's number.
Overall I think we're going to see the Mail attempting to wield a little more influence in the coming months. As much as I hate to say it, but I think we're going to have to spend some money with the Mail...
Tuesday, November 28, 2006
The next deputy PM
A very rare example of a Lib Dem being able to use numbers well.
Amusingly, Stephen Tall (random Lib Dem from Oxfordshire) has managed to twist a press release supporting Harriet Harman for deputy PM into a case for Hillary Benn.
I think everyone is convinced Hillary Benn is a nice guy, but he still seems a little obscure to me.
The other question many people must be asking is "What does the deputy PM actually do?"
It always seemed to be a job for someone who couldn't be trusted with a 'proper' cabinet position. Michael Heseltine needed something grand without too much potential to mess things up. John Prescott needed to the same treatment.
We'll see if Hillary Benn can manage to achieve anything in the position.
Amusingly, Stephen Tall (random Lib Dem from Oxfordshire) has managed to twist a press release supporting Harriet Harman for deputy PM into a case for Hillary Benn.
I think everyone is convinced Hillary Benn is a nice guy, but he still seems a little obscure to me.
The other question many people must be asking is "What does the deputy PM actually do?"
It always seemed to be a job for someone who couldn't be trusted with a 'proper' cabinet position. Michael Heseltine needed something grand without too much potential to mess things up. John Prescott needed to the same treatment.
We'll see if Hillary Benn can manage to achieve anything in the position.
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