Thursday, July 16, 2009

Brand Republic - AgencyDMG takes search analysis beyond 'last click wins' model - Media News - Brand Republic

Surprised these people manage to get this into the industry papers. This kind of technology's been around for at least three years.

Never heard of AgencyDMG, but it's quite a good name.

Digital Brain:Search also sounds like proper fancypants technology. Hopefully it lives up to the name.

1 comment:

  1. Didn't they call you the digital brain?

    Think it would only be a new thing if it was actually an 'out of the box' product that could do the analysis. I guess it's still a load of SAS analysts sitting in a room.