Sunday, September 07, 2008

The Canaries

For a long time I've accepted that the industry I work in carries a price for the interest and excitement we get from working in it. The ultimate issue is that we are the canaries of the economy. The first and easiest thing for any company to cut is their marketing budget.
While I am insulated to a significant degree by working on the internet which should remain relatively safe from the accountants, I do see a large amount of pain in the marketplace at the moment. This is particularly true for sites dedicated to brand advertising.
I was feeling guilty about the way we have been able to negotiate deals with them, driving huge discounts from the prices they usually quote. Having seen some of their ploys to get out of it (example: Telegraph), I'm not feeling so sorry.
We spend lots of time telling people not to compromise their brand for short term gain in these sorts of climate. The Telegraph sales team also tells people. They're not the only ones. We'll see more editorial integrity go down the toilet in the short term.
Looking forward to seeing the Economist's celebrity column...

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