Wednesday, March 05, 2008

Microsoft throws in the towel on search?

Interesting looking picture from the setup of the new internet explorer from Microsoft. One would have thought that the main way MS would try to make money from any new internet explorer would be by integrating their search as closely as possible to the browser.
This way they could make money from the inevitable sponsored links that would be clicked on. They would also create some loyalty with their search engine by doing this. One would hope that their search engine is good enough that some people would become enamoured of the search engine after using it.
Maybe they do realise that the majority of the early adopters use Google (and probably firefox). They have incorporated some functionality that will allow firefox users to download their bookmarks and all the rest of it.
Still, seems interesting to see some Microsoft people admitting that they have essentially lost the search wars. Spending more of their time and money on their display side (especially messenger) would be more profitable. Also it may make more sense if they are buying Yahoo! as even Yahoo! currently has more market share than windows live search.
Might give IE8 a go tomorrow, though I suspect it'll make all our IE based systems not work. Was very disappointed to find both Atlas and Adazzle don't support firefox. Also was disappointed at the number of popups involved in the various systems I'm using. Where's some kind of workflow engineering!

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