Inside the Mind of a 9 Year Old File-Sharer | TorrentFreak
Nice little interview with a junior filesharer. It is interesting thinking about all these kids who are growing up with very little concept of how to obey copyright law.
The key is that people are going to break the law if it's easy and pretty much consequence free. There's a whole host of software out there specifically designed to make it easy for you to cheat and to make it easy for you to hide what you're doing.
The quality of the IT work by the rights holder is pretty much abysmal so you can be sure that the nine year olds are going to be able to stay one step ahead of them (by using software written by other people). The studios do seem to be seeing the light in regard to this, but there is still some work to be done.
Ideally (for us!) the perfect solution will be a subscription to a free service that will randomly insert ads in between songs, or in the middle of videos. I think the majority of people will be comfortable downloading something that is convenient, easy to use and reliable in exchange for a couple of adverts.
Overall I think we can succeed in changing behaviour if we replace free with free. We won't if we replace free with pay options - Bittorrent won't disappear and will always be the default option for many people.