Monday, May 07, 2007

Someone's Opinion on my Industry

(image from digitalgrace)

Amused by one of the comments towards the end of this gentle moan at advertising:


May 7, 2007 10:31 AM

"I'm with Salfordian on this one.

In our society advertising and marketing is the "elephant in the room" that no-one speaks ill of. This monster rapaciously soaks up enormous piles of money, resources and skills in order to fart out a thirty-second add showing yet another shiny silver car morphing up an empty, snaky mountain road. Who cares - brand image is an entirely specious fabrication.

Let's gather up our own flaming brands and storm the citadels of the advertising agencies. We should take no more.

These self-aggrandising leeches of society award themselves preposterous wages, stinking bonuses and regularly preen themselves in champagne award ceremonies. Smear them in the products they push and stick them on a pyre, I say.

Roy, when are we as a society going to properly remunerate social workers, carers (you know the list!) etc with wages commensurate with the value of their work?"

It seems strange the amount of invective generated by putting adverts in front of people. Especially when they're probably exactly the same people who would kick up a fuss if the media they consumed suddenly cost money...
I think the media needs to be a little more honest with their consumers. I did like a service that the Guardian offered a while ago - you paid money and the site came with no adverts at all. This scheme had to be dropped because less than 50 people took it up (the Guardian was then being read by over 9 million people).
People like moaning more than paying.

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