Yahoo took me to watch the football last night. They'd found an old cinema, ripped out all the seats and made them into terraces. Then used some pretty damn powerful projectors (three all overlapping in order to make the screen bright enough) in order to broadcast the match live for us all.
Really good atmosphere, which was then boosted by the copious amounts of free alcohol and free food flowing around the venue. Sickeningnly, none of my usual sales reps were there, they were all in Germany watching the real thing.
Admittedly, the party last year was much better - they put far more effort in and gave someone (Lyndell) a trip to Miami. However, this one had more visceral fun - grimy venue and not too many of the traditional shiny people.