Media Monkey

Trying to create a writing habit

Thursday, April 20, 2017

Oracle buys MOAT

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Oracle have just announced that they are buying MOAT. MOAT is a brand safety and visibility measurement company. They've come from a ...
Wednesday, September 28, 2016

Coalition for Better Advertising

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Background: Publishers have always had to balance pleasing their audience with pleasing their advertisers. Too much advertising turns aud...
Wednesday, May 11, 2016

Google Updates Feeds to Require GTIN

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Background As of May 16 th 2016 if you sell a product that has a Global Trade Item Number (GTIN) (a digital barcode) on Google, it wil...
1 comment:
Thursday, September 10, 2015

Dynamic Creative Doesn't Require Decisions

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One of the things that annoys me with dynamic creative is when the first conversation about deploying is around 'decision trees'. I...
Tuesday, September 01, 2015

Testing new interface

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Might be time to resurrect this. It's been a long time and media has moved a long way in that time. I've missed out on blogging a...
Sunday, March 25, 2012

Boris only likes cars...

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Saw some bits from the Londonist on how the cost of transport in London has been changing from 2000 to 2012 . Noticed some obvious hiking f...
Monday, November 21, 2011

Integrated Marketing Campaigns

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For everything people have been saying about John Lewis' new TV ad, it's interesting seeing what's live for digital advertising ...
3 comments:
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