New Acrobat Site

This is quite exciting. I like the fact the font is called 'Minion'. Might try and use this to send stuff to people as I don't think Adobe owns any companies that I would regard as direct competitors.

Can't see an easy way to use Styles though, and I do find that one of the things within Word that is actually well implemented. You'd have thought Adobe's record of Illustrator, Indesign and Photoshop would mean that they'd be concentrating on the whole design aspect.

Would be interested in seeing some functions that aren't in Word. However as a free alternative, can't complain too much!

I think it does succeed in looking nicer than Google's offering, but I'm pretty sure this is less easy to use. Maybe if they manage to include some way of doing a tie up with Yahoo! so that Doc files automatically come here, they might see some traction. Also needs to look at using Facebook connect so that people don't necessarily have to mess around trying to find ways to sign up to it. It's still quite easy to sign into, but I don't see it as being particularly fun. Another login added to the huge host of ones I have!

Google Website Trends

2008-06-21_1137
Originally uploaded by mild_swearwords

Noticed that Google have changed their trends project to include websites.
This is a really good move as it gives us access to numbers that aren't solely based on Comscore or Hitwise's slightly suspect methodologies.
However Google haven't been entirely transparent about their own.
The above little bit of the graph shows the other sites that people visit from the Guardian.
The most interesting bit is that the site that's most visited is atldmt.com. This is due to iframe tags that must sit somewhere on the Guardian, serving people's ads from Atlas.
This shows some of the technology that Google is using. If they were collecting data purely from searches, they would not see this. The only way they could know that people were receiving traffic from atldmt.com would be if they were tracking where people went through some kind of tool that intercepted and monitored their webtraffic.
Now just look on your own explorer window and see if you have the google toolbar. If you have it, you've got a little friend who could be reporting all your web views back to Google central.
Google do disclose the fact that they monitor 'anonymous usage statistics'. The fact that they also track other websites that you visit means that they are keeping hold of who is who and also keeping a history of your web browsing.
This data is now easily and quickly searchable within the trends interface. It won't be long before they're offering me ways to target you through the adsense platform.
There'll be an uproar when that does happen, but I strongly suspect there's a beta test looking at how it works right now.

Music

“When music fans can say, ‘I have all the music from 1950-2010, do you want a copy?’ — what kind of business models will be viable in such a reality?”

Nice quote from one of the founders of the piratebay.
He has a very good point though. Music is now worthless. More music exists than you could possibly listen to. Why should you buy new music?
Before we go off into "freeconomics", it should be remembered that the rights-holders have an incentive to maximise their profits. They want to preserve the status quo.
its a little like DVDs. A cheaper way to distribute films comes along, so they nark prices up. Downloading is no different.
Last-fm offers a zero cost distribution platform coupled with a zero cost Marketing platform. Problem for the record companies is that the profit will be lower due to lower revenue per recording.
My opinion is that the recording companies need to appreciate they need much lower costs in order to operate in the new Environment. Why employ salespeople to sell something that is individually worthless?

Google Health

Went to a presentation on Friday that included the phrase:
"The battleground will be over our data"

Google are definitely continuing the offensive. Here's Google Health. Why not trust google with the details of your various illnesses? Allow Google to know what's wrong with you and then serve you ads in relation to this.

Google say:
"Certain features of Google Health can be used in conjunction with other Google products, and those features may share information to provide a better user experience and to improve the quality of our services. For example, Google Health can help you save your doctors’ contact information into your Google Contact List."

At the moment Google place our adverts against words that are not necessarily relevant to what we are bidding against. This means that Google is using it's own information to decide that the ad is relevant. If you are an advertiser, you can see the results of this within the query report contained within adwords. There will be some words you appear against that are not remotely relevant.

We discovered this working for a previous client whereby we were appearing against competitor's keywords despite the fact we'd never entered bids against those keywords.

I suspect Google Health will allow Google to begin putting these adverts in front of people who will be searching on related terms, but will give Google a justification to put more specialised ads (with higher effective CPMs) in front of people who it knows will have an interest in the relevant drug \ product.

It's cunning, but if people don't realise what Google are doing, they will never notice. The perfect crime? We'll see.

In general, the public will happily exchange their privacy for specific benefits. This case shows a good example where the public are merrily engaged in this exchange.

Poor Gordon

The Economist has done a particularly good cover this week. One of those times where a picture does say a good number of words!

7p per gigabyte

The internet moves ever onward. As many of the commentators are beginning to point out, we are moving inexorably towards a point where storage of data and computing power are essentially free.

The fact that developers are being offered storage at this sort of price indicates that we will see more and more things being stored all over the place. Why store something on your PC hard drive, where it is vulnerable to corruption when you can store it online too?

Apple's time machine product has shown that consumers can see the benefit of having a well designed backup solution. I suspect it won't be very long before we'll be seeing a similar product that backs up your data online and then serves you adverts based around the content that you are uploading.

As with all other products along these lines, we will be seeing some people moaning about their loss of privacy. However I think the majority of the population will be willing to sacrifice privacy for ease of use.

I would be willing to put a bet on that we will see a consumer friendly version of time machine appearing on the internet reasonably soon. The question is how deep they'll be willing to go with their profiling of users.

New Buzz Measurement Tool

Really nice little tool from facebook mimics Google trends. However the facebook one analyses comments and wall posts across the entire facebook platform.

Shows the command facebook have over their data. If they are able to develop this further we will be starting to see targeting of their ads getting tighter and tighter.

Already we expect to be able to target web users based on the interests they have implicitly shown by visiting particular categories of sites. Soon I'm sure a network will find a way to link information with sites like facebook.

It isn't far way at all as Drive are already offering a combination of targeting through linking their network inventory with your messenger \ msn profile. This is a very effective development as the infomration contained within the msn profiles has been shown to be quite true.

Yahoo's purchase of Blue Lithium means that they will probably find a way to copy Drive and implement the same kind of targeting based on Yahoo profiles.

Imagine what would be possible if one of the social networking sites went out and bought a network - facebook's user data being exploited across the internet!

I think once the general public know the extent of the data we use, there will be a small outcry. Although debates are being had about the ways in which we use personal data, it does seem to have gotten to silly levels.

Inspiring Little Piece

Really nice little piece. Think it could change earlier as the delivery is reasonably flat.

AARP did the ad which is why the voice is a rather annoying sounding Yank...
From Serendipity Book

Neutral Reporting

Good old Journos continue to work hard in order to find stories. Will be fun to see who actually posted this up. Could be practically any of them.

Actually an interesting site that hosts it: Starnow.

This is the kind of site that takes a good niche and exploits it. At the moment some little (very little) publicity and PR agents will take people suffering family crises and try to sell the story. Someone at my old job appeared in the Sun talking about their allergy to Essex (actually to pollen but there we go).

Glad the internet has made it easier for these people to go direct without any evil PR people between!

Beautiful

Microsoft throws in the towel on search?

Interesting looking picture from the setup of the new internet explorer from Microsoft. One would have thought that the main way MS would try to make money from any new internet explorer would be by integrating their search as closely as possible to the browser.
This way they could make money from the inevitable sponsored links that would be clicked on. They would also create some loyalty with their search engine by doing this. One would hope that their search engine is good enough that some people would become enamoured of the search engine after using it.
Maybe they do realise that the majority of the early adopters use Google (and probably firefox). They have incorporated some functionality that will allow firefox users to download their bookmarks and all the rest of it.
Still, seems interesting to see some Microsoft people admitting that they have essentially lost the search wars. Spending more of their time and money on their display side (especially messenger) would be more profitable. Also it may make more sense if they are buying Yahoo! as even Yahoo! currently has more market share than windows live search.
Might give IE8 a go tomorrow, though I suspect it'll make all our IE based systems not work. Was very disappointed to find both Atlas and Adazzle don't support firefox. Also was disappointed at the number of popups involved in the various systems I'm using. Where's some kind of workflow engineering!

Funding Content

An announcement was made today saying that content makers were going to be given a share of Google's advertising revenue from the advertising that appears within the videos they made. This definitely sounds like the beginning of something new.

At the moment the whole revenue structure of all kind of video broadcasting \ hosting relies on the media owner purchasing content and then displaying it to their audience. The content maker takes risk in creating the content, but the media owner takes more risk in deciding to use it on their own media platforms.

This model makes sense when the available media space is limited. A TV channel can only cope with a couple of hours worth of prime time content. They have a limited number of hours in which to show their content. This means they have to choose the best possible editorial in order to keep their audience (and therefore money).

Another factor in broadcaster's favour is that they are the ones who employ a sufficiently large salesforce in order to be able to effectively sell their audience to advertisers. Individual content producers will never be able to profitably employ a decent size salesforce.

The new media model however allows the creation of some disruptive businesses. Youtube has the potential to make themselves one of these. Google has invested heavily in their salesforce and can therefore sell their own audience extremely effectively. Youtube is now offering content providers the benefits of their salespeople.

Although the old model had an indirect link between audience size and reward to the content creator, the new model has a direct link. This should allow the content creators to put more time and thought into how relevant they can make the programmes to their actual audience, rather than to the broadcaster's impression of their own audience.

I'm sure more companies will pop up that will give content creators better deals than youtube. They are also going to have to fight against the old dinosaurs who are falling over themselves to shout about the technical abilities of their new platforms.

Media fragmentation is going to get even sillier as people watch different media at different times. The only effective mechanism of supplying them with the ads they want (in order to make the media free) will be through an automated sales team. Selling hundreds of channels will be difficult for our poor overworked sales reps. We're going to need a computer to do it.

Our only hope is that someone will invent a decent system for this before Google gets there.

Blogs Alive, Kicking and Growing

All the reviews I've seen of 2007 seem to feature facebook rather strongly. This is probably quite accurate as they did have a pretty fantastic year. This time last year people thought facebook would be worth about $1Billion now many seem happy with a valuation around $12Billion. If the valuation was proportional to newspaper articles it would be even higher.

Before the newspapers begin knocking down the poster boy they tried to build up, how about the poor little kid who got completely ignored during the 'social revolution' of 2007?

Poor little blogs were pretty much written off at the start of last year. Many news sources were showing that hte number of new blogs being created was slowing, the number of people posting on the already created blogs was also reducing.

This much was probably true. What people weren't looking at, however, was the number of people READING these blogs.

In terms of absolute gains, Wordpress have had a fantastic year. Their traffic figures, according to Comscore, have rocketed up by about 700%. The y axis is thousands of monthly unique users:


The growth has been consistent throughout the year, bringing Wordpress into the top 30 in terms of UK traffic. All this traffic is looking at the hundreds of thousands of blogs within wordpress.

It's not just Wordpress though, Blogger has also had a fantastic year with steady and consistent traffic growth. Guido Fawkes' intrusion into the national consciousness last year was one of the many blogger blogs to actually make it into the mainstream in the UK.


The thing about all these blogs is that they are fragmented. Their branding is minimal and focused towards people who want to write rather than design. Therefore it is quite easy for them to sneak under the radar. Blogger can easily slip through as most industry metrics tool will aggregate the blogger listings into Google's.

The stats themselves paint a picture of blogs as being in extremely good health, quietly increasing their traffic and readership. I'm sure at some point someone will figure out how to make a large amount of money out of them and then start shouting about it. Wordpress and Blogger could definitely make some money out of the page impressions they see in front of them, but they may then lose many users. It's always going to be tough.

Would be interesting to see how many blogs with actual traffic feature adwords or equivalent on them. It may also be possible that many of the blogs are actually affiliate sites taking advantage of the free hosting.

Whatever the answer to the above questions the blogging sites are succeeding in growing their traffic so one has to assume that a decent level of interest exists.

This growth is against static growth for the major established opinion providers such as the Guardian. I think I need to do some graphs that will show the number of sites people look at has grown.

Belong

Great advert. Really shows what a bit of imagination (plus regulation) can do. Would be good to see some stats on beer market share to see how these guys have done since the new lots of beer.

Don't think BMB will win an award but hopefully they've done something to the sales.

Perfection in an ad

Really can't fault this ad:



This is exactly what we're talking about when we talk about measuring engagement and all the rest of it.

The wonderful thing about working for a good brand is that they have some kind of feedback effect. The better the brand is perceived, the more good things you can do with it.

If this was tried for any of innocent's competitors, it wouldn't feel the same. Somehow the overall good feeling for the innocent product keeps on flowing for this particular ad.

IF you think about it for a couple of minutes you can think of objections to the actual product - is the fruit organic? Is it actually that healthy for you to have this concentrated does of fruit?

It doesn't matter though because the feeling of healthiness they've injected into purchasing the product overcomes any rational objection. Even the price!

Good work by whoever did it. Will have to find out who's covering them.

Great Advert

Haven't seen the ad in the UK, and it does use the UK only name for it.

Follow up from this one which I do remember seeing:



BBH continue to do good work. Shame they didn't feature a gorilla!

The Voucher Codes are Spreading

The Guardian seems to be finally picking up on a trend that has been expanding this Christmas.

Vouchers are really coming into their own as a form of luring customers to a store. It remains to be seen whether they are effective at really making the stores money, but I think there's definitely been a higher profile accorded to the stores which have put time and effort into pushing these discounts.

The problem with vouchers and discounts is that they product some problems further down the line. A shop's "hero" products are generally ones that are heavily in demand. These will sell out and make the retailer a tidy profit whether they discount them or not. With discount vouchers these products will disappear quickly and at a discount, whereas the products which are usually discounted towards the end of a season will still be there.

However some of the discount codes are structured in better ways - enforcing a minimum spend is one effective way of doing this. Although the retailer probably loses out in terms of margin, the minimum spend makes sure the revenue stays at a decent level.

Another argument for the voucher codes is that it attracts new customers, some of whom will hopefully become regular shoppers. This will always be true but some would question if a discounted sale is really the best way to begin a relationship with a consumer.

One problem we are experiencing on the internet is that some affiliates are exploiting these codes mercilessly. Retailers already pay their affiliates a commission from sales. If the customer also uses a voucher code the sales that are driven may actually become unprofitable. Even more problems arise if the merchant's tracking system doesn't allow you to know if the affiliate's sales used voucher codes.

Overall voucher codes are a good thing for the internet as it makes people spend more time online before shopping and puts an incentive into them doing a bit of research before going out into the streets. The question is whether the discounts do anything actually useful or valuable for the retailer. I don't think it does.

Picture stolen from ewar_woowar's photostream

What You Can Fit in a Page These Days

Was having a quick think about what the next thing is likely to be. I think we're going to see lots of effort being put into making our lives easier. I think what we will see may get called 'RSS 2.0'.
The main thing is that we will see more things stripped of their context. One of the ideas behind 'Web 2.0' was that text can be separated into content and formatting. I think this year we will see this extended into websites. The basic idea behind a website is that you go there and get a service. Many content based sites are becoming familiar with the idea that they can still make money if they allow people to know what content is on their site before they go there.
This will be extended across all the other web services. Email, Social Networking and other things I can't think of right now will fit into the RSS model. I think someone (probably someone new) will come along this year with an RSS reader that is easy to use.
The problem with RSS as it exists at the moment is that it's complicated. Hopefully someone will find a way of making it simple. This will definitely help things along. One stat I would like to see is how many people are actually using RSS. It's not something that will come through the advertising we do, it's something the publishers need to start telling us.
Many of the new businesses getting funding at the moment are focused around the idea of altering webpages that already exist. This is particularly focused on facebook apps at the moment, but the open application platform will allow them to be extended across other sites. All of the major companies have now setup platforms from which portable applications can be delivered (facebook, Yahoo!, Google and Apple). Mozilla is also working on Prism, a browser which will make some webapps indistinguishable from normal applications. The web will creep further into people’s lives.
Basically by the end of this year there will be a program or web service which will exploit this. It will be able to tell you what appointments you have that day, what the headlines are across all the media you regularly read, who’s poked you on facebook, what your favourite band have done on Myspace and which of your TV shows is on tonight. This is all possible with existing technology right now, we just need someone to make this popular.
If the privacy debate doesn’t really happen we will be technically able to deliver adverts for beer to someone who is going to the pub tonight or shampoo to a girl who is staying in to wash her hair.
More sites will use the portability of aggregator sites to make new revenue streams, we should get used to things like the Sun’s deal with Brand Alley and all the major portals’ deals with Uswitch and Moneysupermaket. There isn’t going to be a place to hide from being sold to.

If you are genuinely interested in getting told about deals to do with what you want, advertisers aren’t going to wait for you to check your email – they will tap into your widgets on your desktop. The amount of integration possible between sites and programmes will mean that the line between spyware and legitimate advertising will blur. There will be some fun levels of targeting possible and we need to be ready to exploit it as soon as it comes out.
Should be fun playing around with all the new toys that come along. As always it'll be a good couple of months before anyone does anything with them!

Title Image shamelessly stolen from wonder wombat's photostream

Anchorman Fest

Went to a fantastic event last night. It was called the Anchormanfest. It was exactly what we wanted. People were dressed as appropriate characters from the film. There was also bowling. Scotch was also available which probably explains why my head hurts a little right now. It's impressive how much of an impact Anchorman has had on popular culture. It's kind of the 'life of brian' for our age. Although Blades of Glory came close to Anchorman I don't think it had the same level of effect. I know very few people who are still quoting those films. Anchorman lead me onto many other films from Ferrell and co. I think it could easily be used as the basis for a viral, if we could get clearance. Sent from my iPhone

Polar Sympathy

The polar bear does seem to be generating lots of sympathy at the moment, and this sympathy is being ruthlessly exploited.

It's a nice marketing ploy to get people to sponsor animals. Nice and fluffy and able to look amazingly cute. This works as a device to get people to donate money.

The ad above plays on all of this to get people to sponsor an animal. Great interactive way to get people to pick up on the message that climate change is making things worse for many animals across the globe. I do think Attenborough should get some credit for the original idea for this advert, but I doubt he'll get it!

The thing that gets me though is that the website doesn't explain how you adopt a polar bear. You pay at least £2.50 a month in order to "adopt" it. What does this mean?

In my own thoughts you can't own a wild animal. Once it is owned it is a domestic animal, though admittedly it doesn't automatically become tame. If you adopt it, does it stop being wild (and therefore an illegitimate target for the world wildlife fund)?

If it isn't adopted, how do you know which animal is being looked after for you? What do they do for it?

I think the gift pack is a good idea and I'm sure the donation will be useful to the WWF, but the advertising is slightly misleading because your money is not going to the specific cause that you would expect from the naming of the product.

Of course I am getting my information from a cursory inspection of their website, but this website should be their opportunity to show how much work goes into caring for each of the 'adoptees' and it doesn't.

Overall it's a great advert but I think they could have been more open about what the money is actually going towards.